Launching Your Start-up Company

Cayenne recommends that you have the following milestones accomplished for a successful PR launch of your company:

Corporate positioning and strategy clearly articulated
Key messages definez
Internet strategy defined
At least three reference accounts and customer testimonials
Key influencers in your market identified, and briefed on company, strategy, and product
Accurate, verifiable data showing your company’s value to customers
The entire company on board with your positioning

A content-rich, professional web site up and running
A corporate pitch that clearly articulates:
- Who you are
- What problems you solve
- What markets you address
- What your product is
- How it’s different from anything on the market
- Why it’s better
A professional press kit containing:
- Corporate backgrounder and fact sheet
- “Launch” press release(s)
- Photos and bios of key executives
- Company white paper(s)
A list of the top ten publications to visit on your launch press tour

For more information on launching your start-up company, please call Cayenne Communication at (650)-851-8256 or email us at info@cayennecom.com