Technical and Editorial Writing

Technical writing (aka Information Development) exists to communicate and disseminate useful information. Technical and editorial writing translates technical ideas into words that a specific audience will understand. Communication requires quality content, language, format, and more. To present the appropriate content, it is imperative to understand one’s audience and writing purpose. Cayenne starts off by working with its clients to determine what type of document is required — whitepaper, success story, technical backgrounder, etc. Once the type of document is known, Cayenne’s writers work with the client in the following areas:

Technical Writing:

• Determine opportunities
• Define technical direction and focus of the piece being written
• Interview in-house staff and/or customers to gather information
• Write and edit articles, case studies, design briefs, product literature, whitepapers, technical presentations, and Web site content
• Manage placement of the final piece

Editorial Writing:

• Determine opportunities
• Conduct interviews
• Write or edit articles and viewpoints, success stories, presentations, corporate literature, sales collateral, and press announcements