Perception Audits – Measure Your Communication

A perception audit is a survey done of a relevant audience to answer a strategic need. It is useful to see how your target market or customer base currently perceives your company, existing product line, positioning within the market and against competition, or messaging. Results can be used as a base line to build future marketing programs or change current programs. A perception audit is useful tool to set measurable goals for your marketing and PR programs. Cayenne works with you to:

• Develop a questionnaire
• Identify individuals and organizations to be surveyed (customers, industry leaders, etc.)
• Perform telephone and in-person interviews
• Summarize the results
• Analyze and present results
• Suggest next steps for marketing and public relation programs based on audit report