Media Relations

Media relations is, most simply put, creating and maintaining mutually beneficial relationships with journalists. Historically the most central aspect of public relations, media relations includes all efforts to publicize products or a company to members of the press, using such tools as news releases, pitch letters, news conferences, letters to the editor and, perhaps most importantly, personal contact. Cayenne can bring its many decades of cumulative experience in media relations to bear to:

• Identify the print and on-line editors of key trade and business publications and the industry analysts who cover your markets and products
• Maintain regular contact with the editors and analysts to identify opportunities for technical articles, opinion pieces and interviews
• Serve as a point of contact to expedite answers to editor and analyst questions, requests for information, etc.
• Conduct training to prepare company executives and other spokespersons to deal with the media