Marketing and Public Relations

Strategic Marketing Planning

A strategic marketing plan sets your marketing goals and defines how the various marketing functions work together for your company’s success. We can help you ensure that your marketing plan sets clear goals for and integrates sales, product management, communications, business development, advertising, etc. Cayenne will work with you to:

• Outline what a strategic marketing plan needs
• Define differentiators
• Set realistic goals and positioning
• Plan marketing goals and strategies
• Identify key audiences
• Plan marketing programs and messaging
• Develop communication plan and tactics based on marketing objectives
• Brainstorm on all sections of the plan
• Edit the plan

Public Relations

We work with clients to develop a comprehensive PR strategy in line with your marketing goals and objectives. Focused on reaching all audiences with the right message at the right time, Cayenne can:

• Plan and execute company and product launches and other corporate announcements
• Manage the news release process
• Organize press tours
• Create press materials
• Maintain regular contact with editors of key trade and business publications to identify opportunities for customer or client-authored technical articles, opinion pieces, and client interviews
• Manage the writing and placement process
• Research and plan speaking engagements
• Manage the writing of success stories

Advertising and Direct Marketing

Cayenne can work with clients to create an overall advertising and/or direct marketing plan or help you with advertising on a project basis. We:

• Develop identity or promotion advertisements – electronic or print
• Identify best placement options
• Work with vendors to develop measurement programs
• Negotiate pricing and placement with media
• Manage the placement and development process