Blogger Relations

Blogging has grown from simple random musings and recounting of personal experiences to true journalistic reporting across every imaginable category, so in addition to on-going print and on-line journalist outreach, communications programs now need to embrace blogger relations. Blogger relations is the combination of several different strategies that allow a company to connect through the new medium of personally produced media. Cayenne understands how bloggers work, and recognizes that blogger relations is not simply media relations done for bloggers. Rather than merely pitching a story or interview, working with bloggers involves providing relevant content that illustrates a message -- what used to be a pitch now becomes a Web post. We identify, track the interests of and maintain relationships with the key bloggers, provide them with information in a form they can readily use, and also offer services to follow your coverage in the blogs.

See our listing of tech blog sites...