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Back to school means back to work
The lazy days of summer – a time when we consciously or unconsciously reduce our activity level; we eat a little lighter; we work a little less; we spend more time enjoying the great outdoors – are coming to an end. The bustling days of autumn are approaching. Conference papers and panel deadlines are looming; tradeshows are on the horizon; and editorial calendars are being developed for 2009.
Have you thought about 2H08 PR and marketing planning, or even, should we say, 1H09? Now is the time to act, plan and implement for a successful Q4 and 2009. A good plan leads to success.
SHHH…There are bloggers among us
70+ covering EDA alone, and if we add those covering the semiconductor industry, we’re hitting the 100 range. What can all these “bloggers” be talking about? And what does this mean in terms of new media and public relations? It means we all need to start paying attention to other methods of communication along with the traditional/conventional methods we have grown accustomed to in the electronic design industry. See for yourself at http://www.netvibes.com/dlvibes#EDA_Bloggers . At Cayenne, we monitor blog content and communicate with this new resource for our clients. We’re reaching out and finding avenues in today’s new media to embrace and communicate with our clients’ target markets.
New Rules for Marketing and PR: What does it all mean?
There are buzzwords all around us these days – Web 2.0, social media, blogosphere, social networks, Webcasts, Webinars, educasts, e-books, e-content, SEO, organic SEO – the list goes on. How and when do we apply these techniques? Do we need to apply them and do we need to apply them all? Are traditional marketing and PR methods useless? The answer is what it has always been – keep focused, develop definitions and characteristics for engagement models that are specific to the business objectives and company/project goals. Sure, there are new methods and techniques for engagement - like the bloggers mentioned above. Engagement in many forms drives awareness and value. So, yes, you keep your traditional methods, but build on them with new techniques to meet the company and project objectives. And don’t be frightened by the buzzwords.
Wrap Up - 45th DAC – Anaheim, CA, June 8-12, 2008
4223 non-exhibitors attended the 45th DAC this year in Anaheim, including representatives from more than 100 chip companies and 90 semiconductor IP companies that had never previously attended. Cayenne managed DAC attendance for 12 clients and marketing/PR efforts for 14.
DAC asked attendees this year to vote on exhibitors in the inaugural “Best of DAC“ Awards; Cayenne client Apache Design won for Best Overall New Product (for Sentinel-PI), Best Demonstration on Exhibit Floor (for SoC power, noise and reliability analysis) and Best Booth — Trendsetter. Other on-the-floor results for clients included:
- Twelve video interviews
- Sixteen non-video interviews with industry editors
- One luncheon event with over 100 attendees
- One breakfast event with over 60 attendees
The sixth annual Marketing Forum was sponsored by EDAC, BusinessWire, DAC and Cayenne. Panelists discussed “New Media: What Does It Mean and How Have We Started to Use It to Reach Our Decision Makers?” on Thursday, June 12th.
Panelists and the audience discussed how to work in the new and still-changing new media landscape; how to use “new media” (Web, Web 2.0, blogs, RSS, on-line videos, etc.), as well as traditional media, to get messages out; and how message delivery is expected to evolve in the coming months and years. What was learned:
- That “geek” is a good word, and how to improve geek-to-geek communication
- That blogging is most successful when the blogger is a known and trusted expert in the field
- About the pressures on engineers to fit as much relevant information as possible into the one hour and 20 minutes they spend, on average, on-line every day
- That engineers tend first to look for information from each other rather than from companies or institutions
- The value of breaking announcements in both press releases and blogs
- The value of blogs to companies willing to invest expert time in maintaining them
See panel transcript: http://www.cayennecom.com/hacks%20and%20flacks/hacks_flacks_6.php
Best wishes for the remainder of the year as we all buckle down to product launches, company launches, website launches, events management, and executing your communications plans.
- Michelle Clancy, Linda Marchant, Joe Fowler, Michelle McFall, Katie Schenk, Tonya Gregory
